Glossary
Masthead
- The main title of the magazine, it is always on the front
cover. This allows the audience the recognize the brand.
Banner - To promote
something exclusive for example an interview, which they want the reader to
identify.
The Main Image - Is the image
in the centre of the front page, the picture is usually of a person who will
probably have an exclusive interview and a couple of pictures inside the
magazine. The main image is the product, which sells the magazine.
Buzzword - Usually
promotes something that is exclusive or for example where a magazine has a
prize to win in will usually say the word "WIN" to promote something
the reader can get for free.
Headline - The headline
is the main piece of text on the cover of the magazine. The headline will
promote the main image on the cover.
Barcode - A code and
convention - a barcode is on every cover of every magazine it tells us the
price and overall quality of the magazine. A barcode helps the customers
understand that this item needs to be paid for. It can also tell the reader
which company distributes the magazine.
Anchorage text - usually found
underneath the headline and helps the customers understand the headline and the
main image.
Puff - an incentive,
which is place on the cover to make something stand out. Usually by putting
text around a shape.
Secondary images - Images that are on the front cover that is maybe not as
important as the main image.
Pug - Where the corner
of the page is covered and usually has a buzzword inside of it. It is an
incentive to open the magazine.
Price – selling price of the magazine to show how expensive it
is.
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